1911 Booklet "The 'National' Style Book" w/ Lovely Picture of Woman On Cover *

Description

Description:
This
1911 Booklet is titled  "The 'National' Style Book" with a Lovely Picture of a Woman On the Cover. It says "Lorna Doone" under her picture. There 244 pages in this booklet. On the first few pages are the instructions on how to order Made-to-Measure Garments and also how to order Ready-Made Garments. Then on page 4-5 it has several pictures of people making clothes. It shows how the materials are chosen, how the patterns are cut, how the clothes are fitted to a form, etc. Then the pictures start of the fashions. Each fashion has a number so they can be ordered. On page 21 They show Irish and Swiss girls doing embroidering for the clothes. They make elaborate hats, gorgeous blouses, children's clothes and men's clothes. They even make maternity clothes. There are order forms in the back of the booklet.  This booklet is amazing with all the styles for the early 1900's.
History:  "
National Cloak & Suit Co. New York City.  Established 1888. "For thirty-eight years the National has served the American people by giving the greatest clothing merchandise values in America. This Catalogue extends that Service of Saving. It is again the authoritative Style Book. National will be found the guarantee of latest style, sturdy utility and greatest possible value."  Still it remains an interesting piece of advertising history."
Measures: 7" W x 9-3/8" H x 1/2" thick.
Condition: Corners and edges are worn. The cover has come completely off the booklet. Price includes flaws.
Shipping included in price, US only!  Items are shipped out every Monday morning.
Like what you see? Check out my
eBay store!
!
11/2019
Nancy